Rebranding a Local Mental Health Club for Impact and Inclusion
I’m passionate about empowering creators with no-code web design tools. My mission is to bring your digital visions to life quickly and effectively.
Context
Club Santé Mentale de Carrefour is a local initiative based in Carrefour, Haiti, focused on providing mental health awareness, support groups, and community-based therapy. The club serves a diverse population, often underrepresented and underserved in traditional mental health settings. As the organization began to scale its outreach, it required a new brand identity that matched its mission — human, healing, and hopeful.
Your task as a brand designer was to create a fresh, inclusive visual system that could speak to both the heart and the mind.
Objectives
Redesign the visual identity to feel warm, trustworthy, and community-centered.
Create branding assets for social awareness campaigns, workshops, and printed materials.
Build a system that works in both French and Kreyòl, without losing clarity or consistency.
Solution
Logo Redesign: Crafted a minimalist logo combining an abstract brain and an open hand — symbolizing care, support, and mental clarity.
Therapeutic Color Palette: Chose calming tones — soft greens, gentle blues, and warm neutrals — known to evoke peace and balance.
Typography System: Selected clean, legible typefaces that are approachable and professional across print and digital platforms.
Emotive Visual Language: Introduced rounded graphic elements and symbolic icons to create safe, non-threatening visuals — important in mental health work.
Bilingual Brand System: Developed layouts and templates that support both Kreyòl and French, encouraging accessibility and inclusivity.
Results
Increased visibility and credibility in the local community.
Attendance at public mental health forums doubled within 3 months of rebranding.
Improved trust among younger audiences, particularly through better social media engagement.
Brand assets are now used by partner clinics and NGOs across the region to promote mental health education.
